Cosmetic Packaging   Smart label Technology   Latest Share Price 1.30 (0.00) as at closed 13 Mar 2010 more info
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Cosmetic Packaging
“Timestrip® removes the need for
consumers to remember whether
that new lipstick was purchased last
Christmas or the one before”
Timestrip Case Studies

“Adding Timestrip® to a product
not only adds value, it also underlines
the quality of a brand and demonstrates
concern for customers’ well-being ”

Cosmetic packaging and effective communication

Added to cosmetic packaging, Timestrips® provide a clear visual indication of when an item should be discarded and replaced. Bacteria breeds as efficiently in cosmetics as anywhere else, but convincing consumers of the limited shelf-life of their make-up has always been a challenge. Now there’s Timestrip®.

Stay competitive
Brand loyalty is key to achieving success in today’s cosmetics market. Incorporating Timestrip within cosmetic packaging can help you add value to your brand at minimal cost, promoting consumer well-being as well as the quality and integrity of the brand itself.

Simple and user-friendly
Easily activated, Timestrips® show at a glance how long has passed since a product was purchased. Timestrip® labels are inexpensive, accurate and consumer-friendly and can be fully customised to the requirements of a specific application within the cosmetic packaging.

Communicating crucial information
Using Timestrip® will encourage consumers to comply with replacement guidelines. The PaO symbol already tells consumers how long a product will last once open, but Timestrip® provides the crucial bit of information: when it was first opened.
Adding Timestrips® to cosmetic packaging or integrating them into the cosmetic packaging itself offers consumers an easy to use, easy to read and accurate indication of how old their cosmetics actually are.

Minimum investment, maximum gain
Adding Timestrip® to a product or the cosmetic packaging not only adds value, it also underlines the quality of a brand and demonstrates concern for customers’ well-being. Using products within the recommended timespan will in turn drive increased repeat sales, providing another benefit - to your bottom line.

Adding Value through Cosmetic Packaging

Lipsticks and glosses
– repeated exposure to bacteria from the mouth and temperature fluctuations experienced during life in a handbag mean these products should be replaced regularly.

Mascara and eye pencils – with a shorter recommended shelf-life than other cosmetics, out-of-date eye products can produce nasty infections.

Foundation - the liquid variety especially, as it has a shorter recommended PaO.

Natural or organic cosmetics – fewer preservatives or none at all means a shorter shelf-life than conventional products and potentially higher levels of bacteria.

Temperature-sensitive products - Timestrips® accelerate at higher temperatures, indicating if a product’s shelf-life has been affected by warmer conditions.



Contact us
and we can customise a
cosmetic packaging solution for you
Click here to find out more about Timestrip® technology
 
Cosmetic Packaging  
Period after Opening
Cosmetic Shelf Life
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