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“Timestrip® removes the need for
consumers to remember whether
that new lipstick was purchased last
Christmas or the one before”

“Adding Timestrip® to a product
not only adds value, it also underlines
the quality of a brand and demonstrates
concern for customers’ well-being ”

Cosmetic product labelling and effective communication

Timestrips® are essential cosmetic product labelling strips that provide a clear visual indication of when an item should be discarded and replaced. Bacteria breeds as efficiently in cosmetics as anywhere else, but convincing consumers of the limited shelf-life of their make-up has always been a challenge. Now there’s Timestrip®.

Stay competitive
Brand loyalty is key to achieving success in today’s cosmetics market. Incorporating Timestrip as cosmetic product labelling can help you add value to your brand at minimal cost, promoting consumer well-being as well as the quality and integrity of the brand itself.

Simple and user-friendly
Easily activated, Timestrips® show at a glance how long has passed since a product was purchased. Timestrip® cosmetic product labelling is inexpensive, accurate and consumer-friendly and can be fully customised to the requirements of a specific application.

Communicating crucial information
Using Timestrip® will encourage consumers to comply with replacement guidelines. The PaO symbol already tells consumers how long a product will last once open, but Timestrip® provides the crucial bit of information: when it was first opened.
Adding Timestrips® as cosmetic product labelling or integrating them into the cosmetic packaging itself offers consumers an easy to use, easy to read and accurate indication of how old their cosmetics actually are.

Minimum investment, maximum gain
Adding Timestrip® as cosmetic product labelling not only adds value, it also underlines the quality of a brand and demonstrates concern for customers’ well-being. Using products within the recommended timespan will in turn drive increased repeat sales, providing another benefit - to your bottom line.

Adding Value through Cosmetic Product Labelling

Lipsticks and glosses – repeated exposure to bacteria from the mouth and temperature fluctuations experienced during life in a handbag mean these products should be replaced regularly.

Mascara and eye pencils – with a shorter recommended shelf-life than other cosmetics, out-of-date eye products can produce nasty infections.

Foundation - the liquid variety especially, as it has a shorter recommended PaO.

Natural or organic cosmetics – fewer preservatives or none at all means a shorter shelf-life than conventional products and potentially higher levels of bacteria.

Temperature-sensitive products - Timestrip® cosmetic product labelling accelerates at higher temperatures, indicating if a product’s shelf-life has been affected by warmer conditions.