Timestrip consumer products can be purchased from our dedicated consumer website www.shoptimestrip.com.

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“Timestrip® removes the need for
consumers to remember whether
that new lipstick was purchased last
Christmas or the one before”

“Adding Timestrip® to a product
not only adds value, it also underlines
the quality of a brand and demonstrates
concern for customers’ well-being ”

Cosmetic shelf life and effective communication

Bacteria breeds as efficiently in cosmetics as anywhere else, but convincing consumers of the cosmetic shelf-life has always been a challenge. Now there’s Timestrip®. Added to product packaging, Timestrips® provide a clear visual indication of when an item should be discarded and replaced.

Stay competitive
Brand loyalty is key to achieving success in today’s cosmetics market. Timestrip can help you add value to your brand at minimal cost, promoting consumer well-being on the subject of cosmetic shelf life as well as the quality and integrity of the brand itself.

Simple and user-friendly
Easily activated, Timestrips® show at a glance how long has passed since a product was purchased and therefore indicate when the cosmetic shelf life has expired. Timestrip® labels are inexpensive, accurate and consumer-friendly and can be fully customised to the requirements of a specific application.

Communicating crucial information
Using Timestrip® will encourage consumers to comply with replacement guidelines. The cosmetic shelf life or PaO symbol already tells consumers how long a product will last once open, but Timestrip® provides the crucial bit of information: when it was first opened.
Adding Timestrips® to packaging or integrating them into the packaging itself offers consumers an easy to use, easy to read and accurate indication of how old their cosmetics actually are.

Minimum investment, maximum gain
Adding Timestrip® to a product not only adds value, it also underlines the quality of a brand and demonstrates concern for customers’ well-being. By highlighting the issue of cosmetic shelf life to consumers and the need to use products within the recommended timespan will in turn drive increased repeat sales, providing another benefit - to your bottom line.

Cosmetic Shelf Life and Adding Value

Lipsticks and glosses – repeated exposure to bacteria from the mouth and temperature fluctuations experienced during life in a handbag mean these products should be replaced regularly.

Mascara and eye pencils – with a shorter recommended cosmetic shelf-life than other cosmetics, out-of-date eye products can produce nasty infections.

Foundation - the liquid variety especially, as it has a shorter recommended cosmetic shelf life.

Natural or organic cosmetics – fewer preservatives or none at all means a shorter shelf-life than conventional products and potentially higher levels of bacteria.

Temperature-sensitive products - Timestrips® accelerate at higher temperatures, indicating if the cosmetic shelf-life has been affected by warmer conditions.