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“Timestrip® removes the need for
consumers to remember whether
that new lipstick was purchased last
Christmas or the one before” |
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The Period after Opening (PaO) rules are mandated by the European Union. It is generally understood that cosmetic products have a long shelf life but there are health implications from using a product for too long as bacteria can easily spread particularly in moist products.
The PaO symbol informs and helps consumers with a product’s longevity through the open jar symbol. However remembering when a product was first opened is another matter.
Fresh thinking: Timestrip® smart labels are time and temperature sensitive labels that accurately monitor elapsed time. Simply activated, Timestrip® shows exactly when a lipstick or mascara, for example were first opened and when they are no longer at their best quality or hygienic to use. Added to product packaging or directly on the product Timestrip® provides:
• Clear and interactive guidelines
• Greater customer care – even at home
• Potential to increase sales
• Reduce possible health risks
• Endorse quality brand
Customer care: Timestrip® smart labels offer added value by reminding consumers when the products are no longer safe to use as well as by encouraging consumers to replace the items sooner than they may otherwise have done. |
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Some Potential Applications
• Mascara - has a recommended PaO of 3 to 4 months to avoid the risk of eye infection due to the more pronounced bacteria found in mascara
• All natural cosmetics - certain ‘all natural’ products with plant extract are more susceptible to bacteria and can lead to infection
• Temperature sensitive - cosmetics have a shorter expiry date than shown on the container if kept in warmer temperatures
• Eye Pencils - have a PaO of 6 months. The shelf life for eye-area cosmetics is more limited than for other products due to the risk of eye infections
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Foundation - the liquid variety has a shorter PaO of 6 months because of repeated microbial exposure during use by the consumer
Timestrip® is able to ensure your customers are aware of when cosmetic products are being used at their best and when they need to be replaced.
Timestrip® smart labels are temperature sensitive and will accelerate when out of the recommended temperatures, safeguarding customers from
potential risks.
Contact us and we can customise a solution for you
Click here to find out more about Timestrip® technology |
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Timestrip Plc has developed a new smart label called iStrip™ that identifies if an accidental freezing event takes place in the cold chain. This cost effective solution allows the individual dose level e.g. each vaccine vial to be monitored throughout the cold chain.
iStrip™ features:
• Irreversibly changes
colour if exposed to
freezing conditions
• Adaptable freeze point
• Reliable
• Cost efficient
• An iStrip™ on every dose
• Can be applied as a
standard label
Click here for more information
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