Timestrip Plc   Smart Label Technology    
 
 
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Effective communication

Bacteria breeds as efficiently in cosmetics as anywhere else, but convincing consumers of the limited shelf-life of their make-up has always been a challenge. Now there's Timestrip®. Added to packaging, Timestrips® provide a clear visual indication of when an item should be discarded and replaced.

Stay competitive

Brand loyalty is key to achieving success in today's cosmetics market. Timestrip® can help you add value to your brand at minimal cost, promoting consumer well-being as well as the quality and integrity of the brand itself.

Simple and user-friendly

Easily activated, Timestrips® show at a glance how long has passed since a product was purchased. Timestrip® labels are inexpensive, accurate and consumer friendly and can be fully customised to the requirements of a specific application.

Communicating crucial information

Using Timestrip® will encourage consumers to comply with replacement guidelines. The PaO symbol already tells consumers how long a product will last once it is open, but Timestrip® provides the crucial bit of information: when it was first opened. Adding Timestrips® to packaging or integrating them into the packaging itself offers consumers an easy to use, easy to read and accurate indication of how old their cosmetics actually are.

Minimum investment, maximum gain

Adding Timestrip® to a product not only adds value it also underlines the quality of a brand and demonstrates concern for customers' well-being. Using products within the recommended timespan will in turn drive increased repeat sales, providing another benefit- to your bottom line.

 

Adding Value

Lipsticks and glosses- repeated exposure to bacteria from the mouth and temperature fluctuations experienced during life in a handbag mean these products should be replaced regularly.

Mascara and eye pencils- with a shorter recommended shelf-life than other cosmetics, out-of-date products can produce infections.

Foundation- the liquid variety especially, as it has a shorter recommended PaO.

Natural or organic cosmetics- fewer preservatives or none at all means a shorter shelf-life than conventional products and potentially higher levels of bacteria.

Temperature-sensitive products- Timestrips® accelerate at higher temperatures, indicating if a product's shelf life has been affected by warmer conditions.

 
 

Be part of an award winning team

In 2009, Timestrip® won both the Innovation of the Year and Labelling Award in the UK Packaging Awards for their partnership with CARGO Cosmetics.

 
© 2012 Copyright, Timestrip UK Ltd