“Dentists recommend changing your toothbrush every 3 months. Toothbrushes used after 3 months become worn and much less effective at removing plaque which can lead to dental health problems”

The Problem
Customers do not currently have any indication of when they have been using their toothbrush for 3 months.

The Solution
Timestrip® is a small, easy to read indicator that once activated will show the consumer when it is time to replace their toothbrush. Tesco partnered with Timestrip® to develop their very own Timestrip® toothbrush with a 3 month indicator inside the handle of the toothbrush.

Benefits
The Timestrip® toothbrushes will:
• Increase repeat purchases
• Improve customer confidence in the product
• Encourage trade up into premium tier brushes
• Help to educate consumers as to the benefits of a good oral health regimen

How it Works
The Timestrip® designed specifically for toothbrushes. Once activated, a red line will appear in the activation circle, followed by the word 'on'. Once activated, the white strip will turn red and the word 'replace' will slowly be revealed. When 3 months is up, the word replace is fully visible and it is time to replace your brush.

Brush Design
The Tesco Range is complete with a bespoke designed brush with PP/PETG handle material, single injection elastomer and specific head profiles using DuPont filaments. The Tesco Timestrip® brushes come in a range of styles for your dental needs: The Timestrip® Massager, Deep Clean and Whitening. They are packed in branded PP tray in a coordinated colour.

See how you can add value to your toothbrushes with Timestrip®. Contact us!